Trademark Docketing Guide 2026 (Updated)
Elements of an Effective Trademark Docketing System Tracking Critical Dates A strong docketing system focuses on four key dates – filing, registration, renewal and office action response dates. The filing date is the inception date for trademark protection, which initiates priority claims in most countries/regions. Dates of registration establish legal ownership, and renewal deadlines maintain the rights. Responses […]
Effective Trademark Portfolio Management: Key Components, Challenges & Practices
Effective trademark portfolio management is a most important aspect for securing the trademark rights enforcement and overall brand protection management. It includes many important components like always having detailed and comprehensive trademark clearance searches before applying the new trademark names and avoiding the potential conflicts, it also important for making a robust and strategic trademark […]
Statutory Trademarks of the American Red Cross & U.S. Olympic Rings
Statutory Trademarks of the American Red Cross & U.S. Olympic Rings There are several ways to establish trademark rights. The most common is through federal or state registration or establishing rights through the common law. Some trademarks, however, are set by statute. The Red Cross March 6, 2019. Beauregard, Alabama. After an EF4 tornado ripped through […]
Is Taylor Swift’s Album Evenmore a Trademark Violation?
Is Taylor Swift’s Album Evenmore a Trademark Violation? There’s a song on Taylor Swift’s “Evermore“ album titled “Gold Rush.” This could be the theme song for the Utah Fantasy Theme Park, Evermore, which recently filed a lawsuit against Taylor Swift alleging trademark infringement over her album titled “Evermore.” It’s almost as bizarre as a Fantasy Theme Park. As […]
Comic-Con & Trademark Attorney Fees
Comic-Con & Trademark Attorney Fees In yet another advance on trademark attorney fees in IP cases (see here and here). In San Diego Comic-Con v. Fan-X, the district court awarded San Diego Comic-con nearly $4,000,000 in attorney fees in a trademark case. To emphasize the poor performance the judge felt the attorneys muddled through “head in […]
Classic Trademark Cease And Desist Letters
Classic Trademark Cease And Desist Letters I enjoyed reading this letter when it came out in 2012. And I enjoyed recently reading it again. It reminded me of some other classic cease and desist letters. Netflix wrote one of the best, with a classic and appropriate “Stranger Things” theme. And here’s one about mustaches in the World Series. Yes, mustaches! There […]
Chocolates And Trademarks
Chocolates And Trademarks Chocolate and trademarks, does it get any better? Here’s an interesting read on why the KitKat shape could not be trademarked while the shape of the Toblerone was. The shape of the Ritter Sport (one of my personal favorites) has also been protected, as noted here. Here’s a quick read on some branding history of the Hershey […]
Trademark infringement of keywords in an online search
Trademark Infringement Of Keywords In An Online Search Most courts have found that the use of a trademarked keyword can’t be considered trademark infringement (here‘s a nice summary). Yet, according to this article, Edible Arrangements is claiming that search results for a trademarked keyword are likely to cause customer confusion Related Posts
