
How Do You Record a Trademark Assignment with the USPTO?
A trademark is only as strong as the paper trail behind it. When a brand changes hands, whether through a merger, an asset sale, or
Table of Contents
ToggleThere’s a song on Taylor Swift’s “Evermore“ album titled “Gold Rush.” This could be the theme song for the Utah Fantasy Theme Park, Evermore, which recently filed a lawsuit against Taylor Swift alleging trademark infringement over her album titled “Evermore.” It’s almost as bizarre as a Fantasy Theme Park. As reported by pop culture magazine Rolling Stone, the Evermore group is heavily in debt and could benefit from a gold rush.
According to the complaint, Evermore claims “actual confusion” of their trademark, which has negatively impacted the park’s online presence, stating that the theme park’s results dropped on Google in favor of the album. The goods and services for the Evermore trademark list “Entertainment services in the nature of live visual and audio performances by an actor; Entertainment services in the nature of augmented reality attractions; Providing theme park services.”
We’ll leave it to you to decide whether there is actual confusion between these enumerated goods and services and Taylor Swift’s new album. You can be sure that Taylor Swift doesn’t believe there is any confusion. In a USA Today article, Swift has found these allegations baseless and refuses to comply with the theme park’s cease and desist letter. I guess you could say Ms. Swift is doing exactly what she sings in her song titled “Gold Rush” and is calling Evermore Theme Parks “out on your contrarian [stuff].”
Have questions about Trademarks or Patent Prosecution? Contact us today; we can talk through how we can help. When you partner with Teak Services, we manage it, so you don’t have to.

A trademark is only as strong as the paper trail behind it. When a brand changes hands, whether through a merger, an asset sale, or

A single vague instruction letter can delay a foreign patent application by months. That is the quiet risk hiding inside every international filing program: the

Choosing the wrong intellectual property outsourcing partner does not just waste a budget line. It puts deadlines, patent rights, and client trust on the line.

A single overlooked renewal or a mismanaged multi-jurisdiction filing can quietly erode years of brand equity. That is exactly why so many trademark attorneys and

Every patent an organization owns moves through a predictable arc: it is drafted, filed, prosecuted, granted, maintained, and eventually renewed or allowed to lapse. For

Every IP director eventually asks the same question during budget season: is the in-house team still the most cost-effective way to manage a growing patent
We’re here to help answer your questions. Trademark and IP matters can be complicated, our experts are on hand to help inform you of every aspect regarding your topic.